L'Oreal Paris Permanent Hair Color for Dark Rose Blonde

L'OREAL's Superior Preference Hair Color has been the gold standard in luxurious permanent hair color since 1973. The Superior Preference at-home hair coloring kit is special because it delivers super shiny, luminous hair color. Preference provides long-lasting hair color that's fade-defying for weeks and weeks, whether you have blonde, brown, black, or red hair.

The brand pairs its translucent gel hair dye formula with their exclusive Care Supreme Conditioner, which includes a Shine Serum. This helps maintain color vibrancy and provides silky, shiny hair. Preference is available in over 50 Luminous Shades, ranging from light blonde to dirty blonde, honey blonde to red blonde, and strawberry blonde to champagne blonde. The rich Brown shades cover the spectrum from ash brown to sun-kissed caramel brown, while the deep Red shades range from dark red to auburn, copper to mahogany, and burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.

The Superior Preference Permanent Hair Dye Kit delivers gorgeous, fade-defying hair color with dimension. L'Oreal pairs their gel hair dye formula with the Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine.

L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from the fade-defying Superior Preference to the bold, stylish Feria, and gray-coverage from Excellence Crème. Get beautiful color from L'Oréal Paris hair color, whether it's permanent, semi-permanent, temporary hair color, or root cover up. Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color.

L'Oreal Paris is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care, and cosmetics.

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